Microsoft BEATS Google When It Comes to Generating Online Sales and Leads and It’s Cheaper

When it comes to a pay-per-click campaigns, the first platform most marketers rush to is Google Ads. And of course, it's not surprising. Google owns well over 90% of the search engine market share.

Brands and marketers using Google Ads benefit from the greatest search engine in the tech world, and so, have access to a very large audience.

But too many companies and marketing professionals sometimes forget there is another very strong competitor to Google out there, Microsoft Advertising Platform, formally known as Bing, which incorporates Yahoo and believe it or not also, AOL.

Is Microsoft Ads worth your time for doing paid search? Does it genuinely attract enough people to produce enough advertising reach to generate a good return on investment? Is it worth your time to establish proper keywords and lists, optimize ads, group ads and marketing campaigns? The answer to these questions is an overwhelming, YES!!!!!

Microsoft actually offers certain advantages and we’ve found it to be a highly profitable search platform. But that all relies on the product or service, along with the targeted audience. It has a smaller audience than Google, but the ads are most definitely less expensive, almost 33% less than Google ads…